This Data Processing Agreement (the “DPA”), entered into by the customer (hereinafter “Customer”, “user”, “you”) and Scalend Technologies Pvt. Ltd., (hereinafter referred to as “Scalend service”, “Scalend”, “”, “we”), governs the processing of personal data that Customer uploads or otherwise provides Scalend in connection with the services and the processing of any personal data that uploads or otherwise provides to Customer in connection with the services.

This DPA is incorporated into the relevant Terms of Service and Privacy Policy.

Collectively, the DPA (including the SCCs, as defined herein), Terms of Service and Privacy Policy are referred to in this DPA as the “Agreement”.

1. Definitions

“Controller-to-Controller SCCs” means the Standard Contractual Clauses (Controller to Controller Transfers – Set II) in the Appendix to the European Commission Decision of December 27, 2004, as may be amended or replaced from time to time by the European Commission.

“Controller-to-Processor SCCs” means the Standard Contractual Clauses (Processors) in the Appendix to the European Commission Decision of February 5, 2010 , as may be amended or replaced from time to time by the European Commission.

“Customer Personal Data” means Personal Data

  • that Customer uploads or otherwise provides to  in connection with its use of services;
  • for which Customer is otherwise a data controller.

“Data Controller” means Customer.

“Data Processor” means Scalend /

“Data Exporter” means the controller who transfers the personal data;

“Data Importer” means the processor who agrees to receive from the data exporter personal data intended for processing on his behalf after the transfer in accordance with his instructions and the terms of the Clauses and who is not subject to a third country’s system ensuring adequate protection within the meaning of Article 25(1) of Directive 95/46/EC;

“Data Protection Requirements” means the Directive, the General Data Protection Regulation, Local Data Protection Laws, any subordinate legislation and regulation implementing the General Data Protection Regulation, and all Privacy Laws.

“Directive” means the EU Data Protection Directive 95/46/EC (as amended).

“EEA” means the European Economic Area.

“EU Personal Data” means Personal Data the sharing of which pursuant to this Agreement is regulated by the Directive, the General Data Protection Regulation and Local Data Protection Laws.

“General Data Protection Regulation” means the European Union Regulation on the protection of individuals with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC.

“Local Data Protection Laws” means any subordinate legislation and regulation implementing the Directive or the General Data Protection Regulation which may apply to the Agreement.

“Privacy Laws” means all applicable laws, regulations, and other legal requirements relating to:

  • privacy, data security, consumer protection, marketing, promotion, and text messaging, email, and other communications;
  • the use, collection, retention, storage, security, disclosure, transfer, disposal, and other processing of any Personal Data.

“SCCs” means all Controller-to-Processor SCCs and Controller-to-Controller SCCs entered into between the parties under the Agreement.

“Subprocessor” means any entity which provides processing services to Scalend/ in furtherance of’s processing on behalf of Customer.

The terms, “Commission”, “Data Subject”, “Member State”, “Personal Data”, “Personal Data Breach”, “Processing” and “Supervisory Authority” shall have the same meaning as in the GDPR, and their cognate terms shall be construed accordingly.

2. Nature of data processing

Each party agrees to process Personal Data received under the Agreement only for the purposes set forth in the Agreement. For the avoidance of doubt, the categories of Personal Data processed and the categories of data subjects subject to this DPA are described in Appendix 1 to this DPA.

3. Compliance with laws

The parties shall each comply with their respective obligations under all applicable Data Protection Requirements.

4. Customer obligations

Customer agrees to:

4.1 Processing of Customer Personal Data

Provide instructions to and determine the purposes and general means of’s processing of Customer Personal Data in accordance with the Agreement.

4.2 Security and Obligations

Comply with its protection, security and other obligations with respect to Customer Personal Data prescribed by Data Protection Requirements for data controllers by:

  • establishing and maintaining the procedure for the exercise of the rights of the individuals whose Customer Personal Data are processed on behalf of Customer;
  • processing only data that has been lawfully and validly collected and ensuring that such data will be relevant and proportionate to the respective uses;
  • ensuring compliance with the provisions of this Agreement by its personnel or by any third-party accessing or using Customer Personal Data on its behalf.

5. Scalend obligations

Scalend agrees to:

5.1 Processing Requirements.

Scalend will:

  • Process Customer Personal Data (i) only for the purpose of providing, supporting and improving The Service, using appropriate technical and organizational security measures; and (ii) in compliance with the instructions received from Customer.
  • Scalend will not use or process the Customer Personal Data for any other purpose. Scalend will promptly inform Customer if it cannot comply with the requirements under Sections 5-8 of this DPA, in which case Customer may terminate the Agreement or take any other reasonable action, including suspending data processing operations.
  • Inform Customer promptly if, in Scalend’s opinion, an instruction from Customer violates applicable Data Protection Requirements.
  • If Scalend is collecting Customer Personal Data from individuals on behalf of Customer, follow Customer’s instructions regarding such Customer Personal Data collection (including with regard to the provision of notice and exercise of choice).
  • Take commercially reasonable steps to ensure that (i) persons employed by it and (ii) other persons engaged to perform on behalf of Scalend comply with the terms of the Agreement.
  • Ensure that its employees, authorized agents, and any Subprocessors are required to comply with and acknowledge and respect the confidentiality of the Customer Personal Data, including after the end of their respective employment, contract or assignment.
  • If it intends to engage Subprocessors to help it satisfy its obligations in accordance with this DPA or to delegate all or part of the processing activities to such Subprocessors  (according to the Appendix 1) with accepting this contract like as consent of Customer to such subcontracting, Scalend shall inform the Customer of any intended changes concerning the addition or replacement of other Subprocessors, thereby giving the Customer the opportunity to object to such changes.
  • Upon request, provide Customer with a summary of Scalend’s privacy and security policies.
  • Inform the Customer if Scalend undertakes an independent security review.

5.2 Notice to Customer.

Scalend will inform the Customer if Scalend becomes aware of:

  • Any non-compliance by Scalend or its employees with Sections 5-8 of this DPA or the Data Protection Requirements relating to the protection of Customer Personal Data processed under this DPA.
  • Any legally binding request for disclosure of Customer Personal Data by a law enforcement authority, unless Scalend is otherwise forbidden by law to inform Customer, for example, to preserve the confidentiality of an investigation by law enforcement authorities.
  • Any notice, inquiry or investigation by a Supervisory Authority with respect to Customer Personal Data.
  • Any complaint or request (in particular, requests for access to, rectification or blocking of Customer Personal Data) received directly from data subjects of Customer. Scalend will respond to any such request without Customer’s prior written authorization.

5.3 Assistance to Customer.

Scalend will provide reasonable assistance to Customer regarding:

  • Any requests from Customer data subjects in respect of access to or the rectification, erasure, restriction, portability, blocking or deletion of Customer Personal Data that Scalend processes for Customer. In the event that a data subject sends such a request directly to Scalend, Scalend will promptly send such request to Customer.
  • The investigation of Personal Data Breaches and the notification to the Supervisory Authority and Customer’s data subjects regarding such Personal Data Breaches.
  • Where appropriate, the preparation of data protection impact assessments and, where necessary, carrying out consultations with any Supervisory Authority.

5.4 Required Processing.

If Scalend is required by Data Protection Requirements to process any Customer Personal Data for a reason other than providing the services described in the Agreement, Scalend will inform Customer of this requirement in advance of any processing, unless Scalend is legally prohibited from informing Customer of such processing (e.g., as a result of secrecy requirements that may exist under applicable EU member state laws).

5.5 Security.

Scalend will:

  • Maintain appropriate organizational and technical security measures (including with respect to personnel, facilities, hardware and software, storage and networks, access controls, monitoring and logging, vulnerability and breach detection, incident response, encryption of Customer Personal Data while in transit and at rest) to protect against unauthorized or accidental access, loss, alteration, disclosure or destruction of Customer Personal Data.
  • Be responsible for the sufficiency of the security, privacy, and confidentiality safeguards of all Scalend personnel with respect to Customer Personal Data and liable for any failure by such Scalend personnel to meet the terms of this DPA.
  • Take reasonable steps to confirm that all Scalend personnel are protecting the security, privacy, and confidentiality of Customer Personal Data consistent with the requirements of this DPA.
  • Notify Customer of any Personal Data Breach by Scalend, its Subprocessors, or any other third-parties acting on Scalend’s behalf without undue delay and in any event within 72 hours of becoming aware of a Personal Data Breach.

6. Audit, certification

6.1 Supervisory Authority Audit.

If a Supervisory Authority requires an audit of the data processing facilities from which Scalend processes Customer Personal Data in order to ascertain or monitor Customer’s compliance with Data Protection Requirements, Scalend will cooperate with such audit. The Customer is responsible for all costs and fees related to such audit, including all reasonable costs and fees for any and all time Scalend expends for any such audit, in addition to the rates for services performed by Scalend.

7. Data transfers

For transfers of EU Personal Data to Scalend for processing by Scalend in a jurisdiction other than a jurisdiction in the EU, the EEA, or the European Commission-approved countries providing ‘adequate’ data protection, Scalend agrees it will:

  • provide at least the same level of privacy protection for EU Personal Data as required under the U.S.-EU and U.S.-Swiss Privacy Shield frameworks;
  • use the form of the Controller-to-Processor SCCs adopted by the EU Commission.

If data transfers under Section 7 of this DPA rely on Controller-to-Processor SCCs to enable the lawful transfer of EU Personal Data, as set forth in the preceding sentence, the parties agree that data subjects for whom a Scalend entity processes EU Personal Data are third-party beneficiaries under the Controller-to-Processor SCCs. If Scalend is unable or becomes unable to comply with these requirements, then EU Personal Data will be processed and used exclusively within the territory of a member state of the European Union and any movement of EU Personal Data to a non-EU country requires the prior written consent of Customer. Scalend shall promptly notify Customer of any inability by Scalend to comply with the provisions of this Section 7.

8. Data return and deletion

The parties agree that on the termination of the data processing services or upon Customer’s reasonable request, Scalend shall, and shall cause any Subprocessors to, at the choice of Customer, return all the Customer Personal Data and copies of such data to Customer or securely destroy them and demonstrate to the satisfaction of Customer that it has taken such measures, unless Data Protection Requirements prevent Scalend from returning or destroying all or part of the Customer Personal Data disclosed. In such case, Scalend agrees to preserve the confidentiality of the Customer Personal Data retained by it and that it will only actively process such Customer Personal Data after such date in order to comply with applicable laws.

9. Third party data processors

Customer acknowledges that in the provision of some services, Scalend, on receipt of instructions from Customer, may transfer Customer Personal Data to and otherwise interact with third party data processors.

Customer agrees that if and to the extent such transfers occur, the Customer is responsible for entering into separate contractual arrangements with such third party data processors binding them to comply with obligations in accordance with Data Protection Requirements.

For the avoidance of doubt, such third party data processors are not Subprocessors.

10. Service-Specific Sub Processors

Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 89109-5210, USA

Scalend uses AWS to host our Software-as-a-Service product,

AWS is GDPR-compliant and is ISO 27001, 27017 and 27018 certified. ISO 27018 is a code of conduct for the protection of personal data in the cloud. It is based on the ISO 27002 information security standard and serves as a guideline for the implementation of ISO 27002-controls that apply to personal data that uniquely identifies a person in the public cloud. The standard provides additional controls and guidelines for the protection requirements of personal data that are not taken into account by the current controls of ISO 27002.

By complying with this standard, AWS has a system of control mechanisms that are specifically concerned with the protection of private data. By complying with this internationally recognized guide and independently reviewing it, AWS demonstrates its commitment to customer content privacy.

Further information on our sub-processors and their certifications can be found here:

The AWS GDPR DPA is incorporated into the AWS Service Terms and applies automatically to all customers globally who require it to comply with the GDPR.

11. Term

This DPA shall remain in effect as long as Scalend carries out Personal Data processing operations on behalf of Customer or until the termination of the Scalend Agreement (and all Personal Data has been returned or deleted in accordance with Section 8 above).

12. Governing law, jurisdiction and venue

This Agreement shall be governed by and construed in accordance with the laws of India without regard to the conflict of laws provisions thereof. All claims, differences and disputes arising under or in connection with or in relation hereto the App or Services, the Terms or any transactions entered into on or through the App or Services shall be subject to the exclusive jurisdiction of the courts at Bangalore, Karnataka India and You hereby accede to and accept the jurisdiction of such courts.

Appendix 1

Data exporter

The data exporter is an individual or entity that has contracted with Scalend for analytics services. Activities relevant to analytics include data aggregation, consolidation, analytics, research, and report generation and other recommendations to the Data exporter.

Data importer

The data importer is an analytics service provider that allows users to integrate, view and monitor performance reports.

Data subjects

The personal data transferred may concern the following categories of data subjects:

customers, clients, prospective customers and clients.

Categories of data

The personal data transferred may concern the following categories of data: internal customer ID,  gender, birthdate, title, other demographic information and purchase history. Data will not include Social Security numbers or other national ID numbers, passwords, security credentials, or sensitive personal information of any kind.

Processing operations

The personal data transferred will be subjected to the following basic processing activities: storage; access to customer analytics in accordance with your use of features; abuse detection, prevention, and remediation; maintaining, improving, and providing our Services.